Add coupons to your account, the discount is applied automatially at check-out
of ConsumerAffairs
The days of coupon-clipping are just about over, as various forms of online coupons displace the old printed coupons. The latest entrant in the field is, who else, Google with a product called Zavers.
Zavers is basically a coupon book that you tie to your smartphone. You add coupons to the account and they're automatically applied at check-out.
The benefits to the consumer are pretty obvious: no more coupon clipping and no fumbling around at check-out trying to find a coupon you just know you saved somewhere in your email folder.
There are also some big benefits for retailers, at least as Google tells it. It says Zavers will give manufacturers a real-time way to see coupon performance and redemption rates, and the service also offers a personalization and targeting system that sounds a lot like Google's AdWords.
"Today we’re excited to introduce Zavers by Google — a digital coupon solution that enables retailers and manufacturers to reward loyal customers with coupons that are relevant to them -- increasing basket size and redemption rates. So dog owners don’t get cat food coupons and parents of teenagers don’t get diaper coupons," said Spencer Spinnell, Director, Emerging Platforms, Google Commerce.
Spinnel says the system is convenient and trouble-free for shoppers and manufacturers.
"With Zavers, shoppers find manufacturer discounts on their favorite retailer websites, and save the digital coupons to their accounts. Then they simply shop for those products and check out as usual.Redemption occurs in real time, with savings automatically deducted at checkout when shoppers provide their rewards cards or phone numbers — no scanning or sorting necessary. Manufacturers only pay when a product is moved off the shelf," he said.
Spinnell said New York City supermarket chain D'Agostino is the newest retailer to join the Zavers network. Other participating retailers include
A&P, Waldbaum's, Superfresh, The Food Emporium, Pathmark, Harris Teeter, Price Chopper Northeast, and BI-LO.