New poll shows 40 percent of smartphone users have downloaded coupon
of ConsumerAffairs
Coupons haven't just gone electronic, they've also gone mobile. A survey by CouponCabin.com shows 40 percent of smartphone users have redeemed a coupon on their mobile device.
In addition, nearly one-third of smartphone users search for coupons on their device at least once a month. Younger consumers tend to be the most active mobile coupon users.
The findings should not be surprising. Shoppers are already using their mobile devices for comparison shopping, checking prices online when they are standing in a store aisle. Checking for discounts just seems a normal response.
According to the poll, conducted by Harris Interactive, the favorite types of mobile coupons are:
- Daily deals - 41 percent
- Grocery coupons - 39 percent
- Online coupon codes - 34 percent
- Printable coupons - 29 percent
- Freebies such as free samples or coupons toward free trial of items - 24 percent
- Other non-grocery coupons - 23 percent
It's easiest to find and access mobile coupons by using one of the many coupon apps for smartphones. A good app will allow consumers to access coupons in every coupon category, including grocery, printable for in-store use, and online codes for hundreds of online retailers.
CouponCabin says its app will allow users to find gas price comparisons, money-saving deals on must-have products, free samples and coupons for local stores and restaurants.
"As we continue to grow, we've learned that our users are hungry for an app that puts the power of quality couponing in the palm of their hands, said Scott Kluth, CEO and Founder of CouponCabin.com.